Admin

Global

Jillz
VBAT won the silver at the recent Pentawards with this refreshing beer bottle.

Jillz is a new refreshing sparkling cider blend, created for women that don’t like the
bitterness of beer or the headiness of wine and strong alcohol. There was no
equivalent in the Netherlands, as a consequence, there were no existing category
codes, resulting in Jillz becoming by default the category generic. Jillz has created an
instant buzz in the Dutch market. A real product break through created by a t m of
passionate women marketeers and product developers from Heineken supported by an equally engaged feminine team at VBAT.