Designed by Ryan Chung, Canada.
The brief: To create an identity for a line of vitamins sold in upmarket health food stores and organic markets. Design a logo and packaging.
The solution: The wordmark’s hand-cut feel, paired with modern typography communicates quality. Deckle-edged labels with die cuts reveal the contents of the bottles. The warm brown of the bottles adds a nostalgic touch while protecting the contents from the sunlight.