Designed by Weareuseful, United Kingdom.
We were approached by ‘Draw In Light’ to create the branding for their new womenswear label. We created an identity based around the idea of light and crystals that ran from the logo to the imagery for the AW/10 collection. We art directed, photographed, retouched, designed and produced a look book which incorporated an exclusive numbered screen printed poster. We also designed and created the website.