Voogie Coffee

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Derrick Lin


Designed by Estudio Visso, Buenos Aires, Argentina.

One summer morning a few months ago, our client asked us to create a new brand to position her into a more accessible segment; less gourmet and more entertaining than “Central de cafe”. This is another brand that was designed by estudio Visso.
After a few weeks of work, “Voogie coffee” was born.

After 4 months of this presentation in Argentina, it has already been positioned as one of the brands with the most presence in places in Buenos Aires and other cities of Argentina. Thanks to this success, it is now entering supermarkets.