The Leaves Collection

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Derrick Lin


Designed by Dan Alexander & Co., Israel and France.

Strategy and design of premium tea series for Wissotzky’s tea house Large tea leaves, infusions and fine blends embraced within delicate pyramid tea bags. Our creation included defining the strategy and design of the brand and its series, name, graphic language and packaging design. We helped establish Wissotzky’s positioning as a leading specialized company in its field and positioned the series as a premium label.