The client: Automania SA is the largest producer of car accessories in Greece.
The brand: Autocare, a product line of chemical products for the treatment of the interior and exterior of the car.
The project: logo and packaging redesign. Our objective was to refresh the image of an established brand; with emphasis on the masculine, high quality, modern and effective character of the brand conveying at the same time trust, power and elegance.
The new design was welcomed with enthusiasm by the sales force, trade and consumers.