BEE CERA – Packaging Redesign

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Agency: molivi design studio
Photographer: a happy cloud
Location: Greece
Project Type: Produced
Client: BEE CERA
Product Launch Location: Greece
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Glass, Wood, Plastic
Printing Process: Screen Printing

Bee Cera is a skincare brand offering a range of natural cosmetics from beeswax. Inspired by the power of nature, Bee Cera products are using herbal extracts and essential oils combined with naturally active ingredients. They do not contain synthetic materials that may cause irritations to the skin.

We were approached to redesign the packaging so that it would bring forward the elements that make the product distinctive.

The new packaging reflects a feminine, caring and delicate personality, which resonates well with its target audience. The minimal design and colour make the products stand out from the numerous skin care products on the shelves. The selected eco-friendly materials that we incorporated as much as possible, at least to the main range (glass jars and wooden caps), strengthen the naturality of the products and the brand’s purpose.