OWATER hired Alphabet Arm to assist in the naming process and design the identity and packaging for a new product added to their line of electrolyte-enhanced waters. We intentionally wanted to avoid the current trend in consumer packaging, which seems to pull from web 2.0 inspired shiny buttons, unnecessary drop shadows, and beveling. We felt the packaging should be minimal and clean, yet retain a level of sporty sophistication. The visual strategy was overtly inspired by the all naturally flavored and colored sport beverage itself. Each flavor has a unique color palette and featured athlete.