Riviera Desserts

Derrick Lin

Global

Designed by Nelson Associate, United Kingdom.

As the country’s most prestigious supermarket, Waitrose immediately signifies quality in both product and design. Nelson Associates were invited by a Devon dessert producer to further enhance this reputation with a packaging brief for a range of tempting sundaes.

Deciding that striking, clean and uncluttered visuals should be the focus of each pack, we commissioned photographer John Ross. Together we created a series of exclusive shots that shared a distinctive ‘family’ look, immediately conveyed each flavour and achieved maximum standout on the shelf.


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