‘The Piece’ was born out of the brothers, Mark and Peter Saturno’s love for urban culture, a desire to change the way people think of’ premium wine and to tap into a demographic otherwise neglected by an inherently conservative wine industry. They have set out to create a highly desirable ‘street‐art’ series of wines that blazes a trail away from the expected.
Thus, in a ground breaking move Mark & Peter unveiled ‘Krush Klinic’ – a yearly food and wine event with a street art competition at the centre of the day’s festivities. Four of Australia’s most prominent graffiti artists, were tasked with interpreting the location or philosophy of the vineyard as a 2m X 4m mural. The winning artist has their work adorn Longview’s most prestigious wine.
The inaugural honours went to Vans the Omega with a 360° label design that embraces the aesthetic and various forms of street art, combining the detailed mural of the Vans the Omega with stencils, tags, and paste‐ups. Each bottle of the limited release wine is encased inside a custom made spray‐paint can.