Tumaro’s, a leader in the Mexican tortilla market, wanted to retain brand equity as they moved from the ethnic market into the deli market. By offering a low calorie substitution for bread, Tumaro’s aims to provide consumers with an easy choice to improve their daily diet.
The new branding was developed by We Are Charette, an interactive and design studio founded by Jeff and Emily Charette in 2009. The studio is located in Saint Augustine, Florida and consists of a skilled team of developers, designers, and thinkers. The studio believes in using a collaborative design approach in order to solve problems quickly and comprehensively.