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Designed by nu:amsterdam, The Netherlands/ Belgium.
Creative: Joost la Housse
Account and Strategy: Pablo van Gastel
Client: Santesa bv

Dermolin is a specialist personal brand and an authority in taking good care of the sensitive skin. Finding a comfortable product is a challenge for consumers with a sensitive skin, and this projects’ objective was to create a brand that’ s not only an authority solving skin issues with a no-perfume product, but also enables to enjoy skin care in an accessible way; the luxury, the indulgent, the creaminess…

The agency re-positioned the brand with a newly created brand identity, pack design and communication. The smooth texture of the packs and impactful aquablue design with playful elements, including the butterfly brand icon makes consumers feel comfortable immediately. A touch of color adds vitality and improves product differentiation.