Go Macro

Designed by Pearlfisher, United Kingdom.

Task
New brand identity, packaging design, and brand collateral for macrobiotic food brand, GoMacro.

Scope
Brand strategy, brand identity, graphic design and sustainable structural design.

Solution
A complete visual brand language that challenges the existing codes of the category and champions the virtues of the Macrobiotic diet as a naturally rich and vibrant way of life, full of choice and diversity. The ownable iconic secondary language – the mosaic – creates appetizing flavor icons that reflect the principles of this lifestyle.