Terrone & Co

Designed by Apple&Pear, United Kingdom.

Identity & Packaging design for Terrone, the only Third Wave – speciality coffee – Italian coffee roaster & shop in London. The beans are all hand-roasted in small batches in Italy, with a 1950′s “Vittoria” roaster, that makes its coffee quite special.

We designed and letterpress printed Terrone Identity, including business card and packaging tag for the stand up coffee pouches.

We focused on the fascinating handmade nature of the coffee roasting process, trying to develop an Identity that reflected that nature also in the handmade creation of the finished materials. Detailed use of typography, black ink on fine white recycled paper to communicate a strong personality.