Angie’s Kettle Corn

Designed by mono, United States.
Designer: Sam Soulek
Creative Director: Travis Olson
Writer: Heather Sullard

Angie’s main goal was to stand out from thier competition on the shelf. This meant giving them a facelift, but more importantly an attitude adjustment that would make people smile. We refreshed everything from their logo to their packaging, and created a new brand language that was delightfully different from everyone else in the seriously crowded snack aisle.

Packaging Exploration

Initial Packaging Concepts