The packaging is a designed to be a sculptural, aesthetic and functional. By using the product, the packaging shapes into a different forms. Geometrical shapes create interesting patterns that live through the product.
Jury’s comments: “This entry has huge business potential. It can be used for all kinds of product families, and can replace very big volumes of non-recyclable materials. The use of material is thoughtful, and the functionality and aesthetics of the texture make sense. Not revolutionary, but simple, OneEighty stands out as a production-ready design with extremely wide range of possible end use applications.”