Strongbow Dark Fruit


Designed by Bulletproof, United Kingdom.

Launching this month, is an exciting new Dark Fruit variant from Strongbow, the UKʼs biggest selling cider brand with packaging designed by international brand design agency Bulletproof. Bulletproof were awarded the project by Strongbow brand owner HEINEKEN in October 2012 based on the strength of their existing relationship with the Strongbow UK brand team.

Commenting on the project Lucy Harman, Strongbow UK brand manager said: “The packaging designed by Bulletproof, fits into the new look introduced by the brand redesign of June 2012. The Dark Fruit look is a natural evolution, introducing a more premium, sleek and understated style. Overall the design retains the power and masculine pride of the parent brand, but introduces an intriguing new variant for a new generation of cider drinkers.”

“Strongbow Dark Fruit heralds a new era in the evolution of the Strongbow brand. In a sea of premium flavoured cider we wanted to create a credible, accessible option for Everyday Cider drinkers with a powerful, masculine positioning. The matte charcoal finish ensures masculine cues, whilst remaining inherently Strongbow through our distinctive architecture and branding.” Tony Connor, Bulletproof Creative Director.

Strongbow Dark Fruit will initially launch a 440ml can with 10 x 440ml can multipacks available in the off-trade from June 2013, followed by 500ml glass bottles from mid August.