It’s a global project for the launch of a new product. Birdy is an extra virgin olive oil made with an ecologic production developed in olive trees in the property of ‘Heredad la boquilla’ located in Valencia (Spain). We develop from the naming and conceptual communication from product to brand design, packaging design, and online communication.
We wanted to find the best way to communicate the naturalness of the product. And, what is the most naturally and most free than a bird? After the creative process, we decided to create the bird using wood pieces of the tangram puzzle. Simple but effective.