Pomegreat

Designed by Design Activity, United Kingdom.

We’ve recently helped Pomegreat relaunch their range of 100% whole fruit pomegranate juice drinks. The range included chilled and ambient juice in tetrapacs and pet bottles, also a pomegranate extract supplement range extension called PurePlus.

As branded packaging designers we addressed the entire pack architecture including a complete redesign of the brand marque, on pack graphics and colour ways and product photography.
We concentrated on the provenance and taste of the product, keeping layout and messaging simple and essentially saying, “it’s all about the pomegranate”.
Andrew, our M.D. recently returning from the Waitrose sandwich run noticed that Pomegreat was absent from the shelves, sold out. Great news for the brand, bad for Waitrose!