Liquid Meals

Derrick Lin


Designed by by allink, Switzerland.
In charge at LaZoupa: Mauro Scotti (Marketing director)
In charge at allink: Christoph Schlatter (CD / Graphic), Jacqueline Felder (DTP)

Liquid Meals combine indulgence and convenience in a playful way

Among convenience food we should not have to go without culinary indulgence and a healthy diet, this is what LaZoupa is convinced. The start-up from Zurich, Switzerland has been selling premium, deep-frozen soups for some time. The soup range is now perfectly complemented by the Liquid Meals. The light meals can be enjoyed cold and are in line with premium and 100% natural convenience food.

allink was in charge of the concept of the packaging design. The modern way of indulgence and the playful way of the LaZoupa cooks with their ingredients inspired us to an innovative design solution. The angular, transparent surface allows a full view on the content, which reflects the honest and direct approach of the company. All design elements are arranged individually on every sort. Together with the bright colours of the liquid meals arises a range, which invites you to try and enjoy.