Ounce for ounce almonds are one of the most nutrient rich nuts on the planet. Just one handful a day can help support a healthy heart and provide valuable nutrition. Edmundson Martin was engaged by one of the largest California almond growers to create a new retail brand that would key on the health benefits a handful a day offers. The brand dubbed “23 a Day” offers an easy and convenient way to get the perfect daily portion of almond power. The new brandmark has a dynamic presence on pack, providing impact and distinction at shelf level. The overall tone is welcoming and energetic with a cool California vibe… inviting people of all ages to share in the goodness.