Agency: DDC Creative Lab
Project manager and art director – Igor Mospanov
Designers – Elizabeth Parfenova , Elena Kharitonova
Photos – Anatoly Vasiliev
Client: Aram Mnatsakanov (Probka Family)
Famous russian restaurateur Aram Mnatsakanov, host of the popular “Hell’s Kitchen” TV show (Russian version) and the head of the Probka Family restaurant group released his own wine Prosecco. DDC Creative Lab branding agency created the design of wine bottle.
Prosecco is the name of popular kind of sparkling wine, which italians drink on any occasion. The wine by Aram Mnatsakanov produced at the Decordi winery in Veneto region, located in the north-east of Italy. “Marine Express” is the official distributor in Russia.
Developed design is classic and characteristic for traditional Italian wines. There are pastel colors with gold and silver with the effect of embossing in decor.
Label is decorated with the gravure illustration of the winery. Also label is made on textured paper with pearlescent. To emphasize the uniqueness of the own wine there is an ironic portrait of the restaurateur on the back of label.
Prosecco by Aram Mnatsakanov is exclusively sold only in Probka Family restaurant and available in magnum bottle format of 1.5 liter , the cost is 2990 rubles per bottle.