The Visionary

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Design Consultants : The Collective
Designer: Andrew Bartlett
Distribution: The Nuance Group
PR: Liquid Ideas
Client: Taylors Wines
Country: Australia

Taylors family have bottled a very limited number of six-litre imperials of which just ten will be released for sale (RRP AU $5000).

The adventure begins when the consumer is handed a Tasmanian blackwood presentation box containing a key at the point of purchase.

The key unlocks a bespoke cabinet that Taylors commissioned Adelaide-based master craftsman Andrew Bartlett to create. Each cabinet is crafted out of a single piece of hand selected Tasmanian blackwood that matches that of the presentation box. Also, the fixtures and fittings have been finished in rhodium to ensure that they, like the cabinet and the wine, will safely see in the second half of this century.

The bottles are available domestically via Nuance Duty Free stores. Two of the ten bottles have actually already been snapped up since its release – one by a consumer at Duty Free in Melbourne Airport and the other by well-known fine wine boutique in the heart of London’s Mayfair, Hedonism Wines.