Designer: Spiros Karavas
Client: Alchimica Building Chemicals
Alchimica is one of the world’s leading companies specializing in the development and production of specialty materials for construction and industrial applications.
The packaging of aquasmart, one of Alchimica’s main products, a two component, water based coating with exceptional performance never achieved before from similar products, was redesigned by our agency. The image of a classic faucet was used as a main element to packaging, to symbolize the fact that the disadvantage of being waterbased is now a full advantage thanks to the new aquasmart technology. The concept chosen to communicate the product was “Waterbased Coatings Reinvented”.