Finísima

Agency: Savvy Studio
Country: Mexico

Finísima is an artisanal beer that leans on independent brewing without sacrificing the reach and reception of more comercial brands. A Golden Ale, perfect for introducing the unaccustomed drinker into the world of artisanal beer and yet, its style is respected by connoisseurs. Visually, it conveys a premium and defying presence. Through unusual formats, it displays top-quality finishes and materials. This is contrasted by a graphic language inspired on Pedro Friedeberg’s work and the Mexican surrealists from the 50s and 60s. We want to create an imaginary universe inspired by bohemian nights and struggling artists where Finísima is served as an antidote against routine or a potion for freedom and artistic creation.