Agency: Dunlop Manufacturing, Inc.
President: Jimmy Dunlop
Creative Director: Joey Tosi
Art Director: Graham Shaw
Senior Designer: Justin Butler
Photographer: Mick Waller
Production Artist: Hank Alva
Country: United States
Dunlop’s Fuzz Face Mini distortion pedals are faithful reduced-scale reproductions of landmark late ’60s guitar effects used by the world’s top guitar innovators, from Jimi Hendrix to Pink Floyd’s David Gilmour and numerous others.
The packaging was designed to reference the original 1960s box designs, but with a modern twist. To create a bolder visual impact, we inverted the color palette of the original packaging and flooded ink on craft cardboard. We also color-coded the boxes to emphasize the round, candy-like “mini” aspect of the products that screams “collect ’em all!”
To convey the historically accurate nature of these products, we chose to print the packaging as it would have been in the ’60s—cheaply, using a single PMS color for simplicity and the Flexographic process to build in a level of distress to the ink impression on the paper. The Silicon and Germanium Fuzz Face Mini distortion pedals are the first releases of an ongoing product line.