Derrick Lin


Agency: Cue
Type of work: Commercial work
Country: United States

Mighty Crunch is a great-tasting, value-priced alternative to the more expensive advertised brand cereals. With eight superhero-themed varieties, Mighty Crunch offers fun flavors that kids love. It’s a tasty and easy way for superheroes in training to get started in the morning.

The brand identity is inspired by vintage comic book fonts, lending a superhero personality to the design. Illustrations by Luke Bott depict a giant gloved hand emerging from a sea of cereal, with a futuristic metropolis in the background. Color differentiation plays a key role in helping the Mighty Crunch flavors stand out on the shelf.