SugarHigh Open

Agency: Bob Studio
Client: SugarHigh Films
Type of Work: Commercial Work
Country: Athens, Greece

Event and promotional material for the Sugar High team.

The new creative team Sugar High consists of people from the fields of film making, graphic design, illustration and animation. To present this new team to the public we decided to organize an event and create different types of communication tools than can be used afterwards to promote the company.

The concept of the event: ice cream and football tournament, that is Sugar High Open. Key players: 13 different characters illustrated having ice cream a common element. These illustrations and all artwork created, were used in video animation as teasers for the event, invitations to the tournament players, postcard souvenirs for the guests, ice cream cones, sticks and buckets for the treats during the event, prints in cooking aprons as gifts for the winners of the tournament, shirts for the organizers, a mobile app that includes licking the mobile screen and handmade posters with colorful truffles on top. We also created a new font named «ANNA FONTANNA FONT» designed to fulfill all needs of the above applications.

The handmade ice cream posters were printed in one color on different colored paper, and then glue was screen printed to successfully add the colorful ice cream topping.