The Jar Mates

Agency Name: 2yolk
Type Of Work: Commercial Work
Country: Greece

A low-volume producer of Greek delicatessen products entrusted us with the creation of their brand of marmalade and chutney for limited distribution in Greece, with a view to overseas marketing in the near future.

The unexpected marrying of two different but similarly packaged products, each of which is made in seven different recipes, was enough for us. THE JARMATES was an obvious choice of name. Tasting them all was yet another matter: a real trip! And it was just this that we were inspired to illustrate: a myriad collection of fruit, a kaleidoscope of flower blossoms, punk style pin-up girls, angular shapes, bright colours. All brought together in a collage to show you what you might see if you close your eyes just for a second as you taste the ultimate natural high: fragrant Greek fruits, and wines produced on Greek soil!