David and Lennart, two friends from Munich, learned on their journey to Asia that there’s a very different way to consume tea. There, tea is often cold – very pure, without any additives except maybe a bit of lemon or tea leaves. This, and the trend of more healthy and organic beverages, became the motivation behind the Kano team.
The result is the first bottled iced tea, Kano – Sencha green tea from Japan. It is all organic with fresh and dried herbs. Unlike most iced teas, Kano has a natural taste without artificial flavours. You can taste all the natural ingredients, and it is only a little sweet.
Based on this idea, they asked Niels Buschke from Santiago Design to help out. The label Niels came up with has a clear, strong concept. The brand names the first thing you notice. The idea is to always have it in the same position for upcoming products. The colours create a natural impression. In addition to the label, Santiago Design also produced the corporate identity and the advertising concept layout.