Agency: Brand Union Paris
Designer: Marie-Pierre Fricou / Marie Schockweiller
Type Of Work: Commercial Work
To seduce these new urban consumers, the idea was quite simple : who better than a chicken to talk about chicken food?
This key concept led to us photographing chickens – worthy of the greatest catwalks – to represent each product benefit, such as energy and growth. In the absence of modesty, the chickens have also been quoted, endorsing the product benefits to highlights Plume & Compagnie’s positioning: premium and organic products for a beautiful farmyard.