Atwood Blend

Creative Agency: Chad Roberts Design
Client: Balzac’s Coffee Roasters
Location: Toronto, Ontario, Canada
Type of work: Commercial work

The result of a collaboration between Balzac’s Coffee Roasters and award-winning Canadian author Margaret Atwood, this design highlights their commitment to the environment and concern for avian ecosystems.

By combining the stunning illustration with strong type, the new design has significant shelf presence that emotionally engages consumers.