Creative Agency: CUBA Creative Branding Studio
Type of work: Commercial work
Biomix Fresh: brand new look
In 2014, “Rosinka Company”, it was decided to undertake a comprehensive redesign of the packaging of the popular brand “Biomix Fresh”.For specialists from CUBA Creative Branding Studio was tasked with developing design-solutions and forming packaging, that could allocate the product on the shelf and convey its essence – based drink natural mineral water and juice.
In the new pack design, was qualitatively improved image on the front side, accurately conveyed the content of the product; through use label in the two types of varnish (glossy and matte), it acquired tactility, which is also very important in the decision to purchase; form of packaging has become more modern and comfortable.
“Biomix Fresh” – a low-calorie drink, optimally restoring loss of salts in the body, due to the use of mineral water in it. This is a useful product without colorings and preservatives, powerful synergist in sport and active leisure