Derrick Lin


Creative Agency: Shumi Love Design
Project Type: Commercial work
Client: Livadia
Location: Russia

Complex branding: naming, design concept development, trademark design, packing design, pre-print

The client has asked the agency to develop a new brandy trademark. The brand had to reflect the product’s special positioning – quality brandy produced by employing classic French technology.

While working on this project the agency had made a complex development for the brand. This included its naming, trademark design, label and packing design.

The base for this concept was the classic style of French cognac varieties: laconic visuals, discreet color scheme. The customer’s main attention focus was drawn to the product’s name. The label is printed on quality artistic pearl paper with a noble texture.