Le Rosé

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Creative Agency: calcco
Project Type: Produced, Commercial Work
Client: Hernando Y Sourdais
Location: Logroño, Spain

“Conceived from the same vineyard and not with grapes that have been discarded for red wines”. This could perfectly be the cover letter of Le Rosé, a rosé wine from Ribera de Duero elaborated from fine red wine, Garnacha and Albillo (white variety).

Le Rosé is born with the intention to elevate the status of Spanish rosé wines in a time when this type of wine enjoys an increasingly greater acceptance. Shrouded in mystery, Le Rosé had to introduce himself. And this has been achieved with a packaging of great elegance and simplicity, that leaves the wine to express itself freely and show itself as it is.