Ninjaplast

Admin

Global

Creative Agency: Kurppa Hosk
Client: Ninjaplast
Location: Sweden
Project Type: Produced, Commercial Work

Ninjaplast is a new cling-wrap brand in the Swedish market. The product was developed based on the insight that plastic wrapping is often hard to handle. In order to stress this important product feature, Kurppa Hosk was assigned to create a new visual identity and a strong package design for Ninjaplast. A quick overview of the product category revealed that virtually all cling-wrap brands looked very similar. They all used bright colors in their package designs, along with images of food. Kurppa Hosk chose to break the category tradition and work with a single-color box – in black. The main product feature was emphasized through clear messaging and illustrations in white. And the new logotype (with its somewhat mystifying ninja symbol) helped place further focus on the unique cutting blade. The result is a package design with strong differentiation in the product category. A kitchen item that consumers want out in the open rather than tucked away in a drawer.