Derrick Lin


Creative Agency: Motto
Creative Director & Designer: Sunny Bonnell
Brand Strategist & Designer: Ashleigh Hansberger
Illustrator: Kristina Filler
Project Type: Produced, Commercial Work
Client: Sweet Scoops Frozen Yogurt
Location: USA

Sweet Scoops is an 18 year old family-owned frozen yogurt company based in New Hampshire. Sweet Scoops reached out to Motto in need of a rebrand. The goals were to update and refresh the packaging, website and brand identity to more fully express the brand’s joyful personality and inspire their audience. Motto worked to bring the essence of the brand to life as well as creating a comprehensive visual story that positions and differentiates them from competitors.