Trapl Wine

Creative Agency: Typejockeys
Project Type: Produced, Commercial Work
Client: Weingut Trapl
Location: Vienna, Austria

Johannes Trapl is an established wine maker. Located in Stixneusiedl (Austria), he is successfully selling his award winning wines from California to Australia. Paying attention to every detail of wine making – up to his close relation to earthworms – is Johannes Trapl’s daily business. For his top product range he only went for the best. His best grapes season 2011–2012, traditionally stamped by feet. Resulting in seven premium wines, that are his personal statement to how a wine should taste!

Each of the seven labels uses a different complex typographic layout. A ton of handdrawn letters and frames adds to the rich details that make these bottles a pleasure to explore. Much like the complex notes, that a wine lover will appreciate about these wines.

Even though, every wine has its own layout, the design concept is the same, producing a homogenous range, that is immediately recognizable in every wine rack.

Complementary wine boxes were designed to round up the whole product experience.

Wine meets Type.

Series of seven uniquely designed labels. No back label. All legal information integrated in a complex typographic layout.

Hand drawn letters, frames, ornaments.

Kick ass copper coloured foil stamping + blind embossing.

Complementary wine boxes.