Derrick Lin


Creative Agency: Shuck Creative
Creative Director: Benjamin Carr
Design Director: Gabriella de Roeper
Illustrator: Benjamin Carr
Additional Credit: Charles Davis
Project Type: Produced, Commercial Work
Client: Premier Estates
Location: United Kingdom

Shuck Creative helped Premier Estates Wine refresh their Discovery Range as part of a full portfolio redesign. The new range is inspired by the sense of adventure associated with new world wines, drawing inspiration from travel and exploration, the golden era of travel, and the rough and ready aesthetic of travel journals. Each country’s wine interprets the sense of discovery in its own unique manner, with the aim of making the wines more collectible and enticing.