Pettington’s Petfeed

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Creative Agency: Reynhard. Communication Design
Project Type: Produced, Commercial Work
Client: Pettington’s Petfeed
Location: Nijmegen, the Netherlands
Packaging Material: Pouches, plastic

Check out this petfeed packaging-design. With it’s clean and bold design it’s meant for a range of feed in the health-care / medical area of pet care. Pets suffering from all kinds of discomforts can be helped by a range of feed containing special ingredients for the treatment of common ailments like renal failure, diabetes or osteoarthritis. This design doesn’t show the problem but with it’s cheerfullness the solution. The sterile emptyness refers to the medical background.

The Unique Points Of The Packaging:
The Design is designed for a range of feed in the health-care / medical area of pet care. But discomfort isn’t a problem, it’s something you can live happily with as long as you consider it as an ingredient of life. For that reason the goal was to design a series of packagings which shows happiness of life.