Dermasave

Dermasave’s professional range covered dozens of products for the face, body and hair. The English product names were often long and difficult for Russian-speaking customers to remember. I introduced a short code that a customer could recognise on the pack and use when asking for the same product again.

The first letter identifies the area of care: F for face, B for body and H for hair. A number identifies the individual product within that group. The same code appears on the bottle and its carton, so the two can be matched at a glance.

Art direction and packaging design: Vladimir Shmoylov. 3D visualisation: Dmitriy Lubimov. Client: Dermasave, Moscow.