Derrick Lin


Creative Agency: BLOW
Project Type: Produced, Commercial Work
Location: Hong Kong

Lugard is a new gourmet shop that mainly offers consumers with premium chocolates, cookies, candies and other food products made with high quality, natural and organic ingredients. It also sources different hand crafted products from African villages for fair trade.

With the brand concept of African jungle and the protection of wildlife, we were asked to develop the brand identity, cheetah mascot, in-store collaterals and packaging system, uniform, a series of product packaging and environmental graphic design for Lugard. This time, we also played the role as a brand consultant, as well as the producer to introduce and collaborate with different partners, including the interior designer, visual merchandizer and website designer.