SELF Healthy Kitchen

Derrick Lin


Agency: ANTHEM
Client: Condé Nast
Location: New York, USA
Award of Excellence: 2015 GDUSA American Package Design Awards


Since its launch in 1979, SELF magazine has delivered content that empowers. As Condé Nast planned to expand SELF into new consumer categories to meet the needs of a younger demographic readership, they partnered with ANTHEM to determine how the brand’s visual tone would work effectively in the retail environment.

SELF Healthy Kitchen embodies the spirit and style of the magazine, and effectively positions the brand as a healthy, uplifting well-being solution for the time-crunched.