Motta Easter Packaging

Agency: Hub09 Brand People
Project Type: Produced, Commercial Work
Client: Motta
Location: Italy
Packaging Contents: Cake
Packaging Material: Paper, Ribbons

We worked on three Easter references of Motta products.

The first to arrive on the shelves is the Mimosa cake: we have created a very fresh, delicate flavor “vintage”: graceful font, subtle colors and vertical stripes tone on tone give a sense of refined classicism. A curve yellow strongly characterizes the packaging, evoking the mimosa flowers and rich coverage with crushed meringues. Special gold communicate preciousness and postponing the typical language of pastry.

Even whole new line of doves pastry: to enhance the delicacy of these two references – Dove Dove Chocolate and Pastry – HUB09 has designed a graphic of great appeal. In addition to visual ingredientale, were introduced graphic elements that celebrate the arrival of Spring: elegant tone on tone flowers, ribbons and a graceful dove illustrated give a sense of dynamism, evoking the atmosphere of the festival.

The project also provided for the restyling of the Dove Margherita, with focus on the sensation of lightness to tell the uniqueness of the dove Motta without raisins and without candied.