Creative Director: Nadie Parshina
Copywriter: Svetlana Tchugunova
Designer: Marina Malygina
Illustration: Vlad Mikhailov
Project Type: Produced, Commercial Work
Location: Moscow, Russia
An inspiring herbal tea rebranding from the “Ohmybrand” agency
The branding agency “Ohmybrand” has developed the naming and the packaging design for a line of herbal tea “Live Herbal”. Now the tea is called “Herbarica”. The new name shows the completely natural composition of the line of products that includes a variety of mono-ingredient teas as well as herbal mixes.
Working on the packaging design the agency got inspiration in the creative approach to life. It is so pleasant indeed to stop and get inspired by the world around over a cup of “Herbarica” tea. That is why we see on the package not the product group but illustrations in the style of the 20th century impressionists. Each type of tea has a corresponding image: a rainbow symbolizes the bright taste of tonic tea; a storm illustrates the refreshing taste of a vitamin charge.