Olive Oil Cooperative of Viannos (Bienna)

Agency: lazy snail
Creative Director: Ioanna Drakaki
Art Director: Serafim Stroumpis
Illustrator: Kostas Kiriakakis
Photographer: Jannik Weylandt
Project Type: Produced, Commercial Work
Client: Olive Oil Cooperative of Viannos
Location: Greece
Packaging Content: Extra virgin olive oil
Packaging Materials: Screen printing, Aluminium

65 friends and olive producers from the Cretan village Viannos* decided to form their own cooperative and create their own olive oil brand.

The PDO Viannos olive oil is acknowledged for its excellent quality and unique taste due to semi-mountainous terroir of the area.

We drew our inspiration for the packaging from the producers themselves: we painted the bottle and designed a tree, with the names of all producers as its leaves.

We wanted to create a simple yet unique and authentic identity for the product.

*Viannos: Mountain village in Heraklion, Crete, Greece