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Derrick Lin


Agency: PUROSANGUE design
Designer: Michele Cirasole
Type Of Work: Commercial work
Country: Italy

SALINERO. The name comes from the horse statue Salinero, from black coat, used in dressage, he became the champion of all time in its category. The name of this fabulous horse inspired PUROSANGUE design in a naming suitable for a Nero di Troia, a wine with a high charge and a deep ruby color that sometimes may seem black. Label design conveys its charge through a section that depicts the dB and the name Salinero uphill. A new language, that for its varied personality attracts consumers of every age group. A beautifully designed, refined and enriched by contemporary details in gold foil and black patina metal.