Creative Director: Ezio Burani
Art Director & Graphic Designer: Iker Iza
Project Type: Produced, Commercial Work
Packaging Contents: Beverage
Packaging Materials: Plastic bottle
QNY CREATIVE was selected to redesign the packaging of OLIVE WATER produced by EVEE, by reintroducing the brand in a new, fresh and bold way.
THE CHALLENGE: The previous design showed several vulnerabilities that called for improvement. One of which was the former label’s use of layered printed tones, which left consumers having difficulty reading the label’s information, and differentiating between product flavors.
QNY developed the new design to clearly communicate the product’s name and information, as it is boldly written in the middle of the bottle using strong solid font on a clean white background. The graphic waves represent the refreshing fluidity of the water, olive oil extract, and inspiration of the Mediterranean Sea. Each flavor’s color palette vibrantly and clearly communicates the ingredients of the product, again reinforcing the beauty of simplicity. QNY’s refreshed design appeals to the element of contrast: the dynamic and multicolor design of the bottle’s top, juxtaposed with the minimal and white bottom section of the bottle.