Only Fruit (Concept)

Derrick Lin


Designer: Maria Mordvintseva-Keeler
Project Type: Concept
Location: Los Angeles, USA
Packaging Contents: Fruit bars
Packaging Materials: Metalized polypropylene

Healthy snacks somehow never look as delicious and fun as the sugary unhealthy stuff. Only fruit is a playful packaging concept for 100% natural fruit bars. Instead of a conventional logo, the packaging features a dynamic logo: the letter U assumes a different fruit shape depending on the flavor. Bright colors, playful lettering and surreal characters are meant to attract the attention of anyone looking for a healthy alternative to candy.

The concept is built around the secret life of fruit; those guys are always up to something when no one is looking. Each flavor is represented by a surreal character with a fun and unique personality. The tiny brand ambassadors will not only tackle your hunger, but will also set your imagination on fire!