Agency: Toropinto
Illustration: M.hgno
Project Type: Produced, Commercial Work
Client: Prorganica
Location: Mexico
Packaging Contents: Cookies, snacks

As part of their product family, Prorganica, a cookie making company based in Guadalajara , required a brand and packaging redesign for chispichocs: snack cookies for kids.

What’s Unique?
Inspired by children`s craft works and drawings we aimed to develope a brand and packaging that would appeal to kids and to their parents with a simple message as the core concept: “everything big, started small.”

We developed illustrations as if made by kids, representing through them also the ideal behind every parent for their children: being doctors, sport heroes, explorers, astronauts or adventurers.